Making Change Management Easier for Developers and Marketers
As developers, we know the pain of content change management. Marketers often create content using tools they’re comfortable with, like Microsoft Word, and then pass it on to us, hoping for seamless integration into the CMS. This often leads to a lot of back-and-forth, copy-pasting, and frustration. We get it. Coordinating with content marketers and the pressure to deliver business outcomes quickly and efficiently can feel like a drag but it shouldn’t have to be this hard.
Creating Web Pages as Simple as Using Microsoft Word
With AEM, marketers can now create and edit web pages using familiar tools like Microsoft Word or Google Docs. They can transfer headings, lists, images, font elements, and videos directly from their documents to the website. And for more complex content, they can create a table that acts as a Block. Blocks are essentially blueprints for building web pages and can include elements such as sliders, breadcrumbs, and call-to-actions.
What about us? Getting Started with AEM Edge Delivery Services
Adobe Experience Manager (AEM) Edge Delivery Services is stepping up to make this process smoother for both marketers and developers. Imagine a world where marketers can publish content directly from their source documents without developers losing control over the final output. Sounds too good to be true? Let’s dive in.
Starting with Adobe Experience Manager (AEM) Edge Delivery Services is straightforward, thanks to the comprehensive tutorial available at AEM Live. The first step involves setting up your development environment, which includes installing necessary tools like Node.js and Git. Next, you’ll clone the AEM project repository to your local machine, providing a solid foundation for your development work.
The tutorial guides you through the configuration of AEM instances and the setup of your IDE, ensuring you have a smooth start. You’ll learn how to use Adobe Boilerplate, a high-performing project blueprint that optimizes your web pages for green Core Web Vitals.
It’s the perfect starting point and it’s not just fast, it achieves perfect lighthouse scores on day 1, which is sure to impress your colleagues. With detailed instructions on creating and managing Blocks—reusable components based on vanilla JS and CSS—you can quickly assemble dynamic, SEO-friendly web pages.
Summary and Business Impact
Standardized developer cycles in AEM are vital for enhancing efficiency and reducing complexity in content management and delivery. By adhering to best practices and streamlined workflows, enterprises can achieve faster project turnaround, improved content quality, and greater operational efficiency.
Real-world examples demonstrate that AEM’s standardized processes can lead to significant productivity gains and better digital experiences, solidifying its value as a leading content management solution.
So, the next time you’re faced with the daunting task of integrating marketer-created content into your CMS, remember that AEM might just be the tool you need to make the process smoother and more efficient for everyone involved.
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